Doe Deere is the self described queen of the unicorns who has progressed from looking to sell her own range of clothing designs Online to the head of one of the fastest growing cosmetics companies in North America. The Lime Crime brand has progressed quickly from the establishment of the cosmetics business in 2008 to be one of the most innovative brands on the market, which sells a range of cruelty free makeup products that are largely developed on site. Deere remains one of the most in control company leaders in the cosmetics industry as she looks to make sure the latest products are developed correctly and marketing campaigns are handled effectively.
Born in Russia and educated in New York, the different cultures and aspects of life Deere has experienced play an important role in the products she creates alongside an experienced chemist for the Lime Crime brand. Doe Deere on Lime Crime has become known for her unique and innovative style that is reflected in the bright and colorful marketing campaigns Lime Crime uses for its products. In fact, Deere has become as important to the brand as the products themselves with a popular blog detailing her own adventures in fashion and the latest additions to the Lime Crime line of products.
As the company she established in 2004 as a clothing line has grown over time Deere has remained in control of the majority of aspects of the Lime Crime company. Deere now states she rarely has the time to sit at her desk within the company headquarters and instead spends her working day moving between meetings about business and product development. An area that seems to be of large concern for Deere is the marketing aspect of the Lime Crime brand, which reflects the quirky sense of style Deere has developed over the years and appears to be an extension of her personality and public image.