So maybe you’ve seen it, the bold color and design of hair on many singers such as Nicki Minaj, Katy Perry, Lady Gaga, Rihanna and host of other glamorous singers and celebrities. Many young teenage and 20s girls have also followed in the path to adopt similar styles and bring out a lot of color in their beauty. Many of the exotic colors that you might see in these hair styles can be credited to Lime Crime, a cosmetics company that truly believes in the freedom of expression, especially when it comes to hair colors and letting young women bring out their inner selves.
Lime Crime sells all kinds of cosmetics from hair coloring and styles, to lipstick, nail polish, gloss and all with exquisite designs and patterns that can be tried out. The founder of this Los Angeles based company is Doe Deere on ideamensch, a lady who took the ideas that she thought might have been a bit too wacky at the time, and used them to help young girls feel comfortable with their fashion choices. Lime Crime has become an extremely popular brand and many other cosmetic producers and stylists have adopted similar styles as a result of this phenomena.
Doe Deere has always been a creative and imaginative woman, all the way back to her days growing up in Russia. As a young girl, she liked selling and trying on fake tattoos and bringing out her artistic side with them. She had originally wanted to become a singer and musician when she grew up, and she was in a band for a while when she moved to the states for her college endeavors. But by and by, she became interested in the fashion and cosmetics industry, interested in bringing in some new designs to work with. Soon, hair and make-up became her thing and Lime Crime was born.
She said the idea behind Lime Crime was not only to bring a new style to the shelves, but also to help others who thought they might feel judged for the way they wanted to look that being different is not a bad thing. Deere tries to use her platform to encourage other people that they can make their dreams and plans as real as they want them to be with just a little determination. As a girl who champions those who are different and dedicates her life to making a difference, she’s titled herself the “Queen of Unicorns”.