Flashed across social media is a beautiful face with unique makeup styles that show how beauty is more than being natural. The real question though, is who is this beautiful girl with the unique look? The answer is: Doe Deere, creator of the Lime Crime Makeup Company.
She believes that beauty is being in the moment and doing what makes you feel beautiful. It’s not about being natural or following the crowd, but breaking away from the rules and feeling free to do what makes you feel special.
As a child, Doe loved color. She was into painting and using pencils, and would put as much color as she could into her clothes, accessories and makeup. She wasn’t afraid to be different or to stand out from the rest. She believed that her uniqueness made her beautiful.
She attended the Fashion Institute of Technology, studying fashion design and illustration. Afterwards, she went on to create her own independent fashion business on eBay, where she was her own model and makeup artist. It didn’t stop there, however; Doe launched the Lime Crime Makeup Company in 2008. This was after she was unable to find makeup that was bright enough suit the needs of her creations.
After starting the Lime Crime Makeup Company, she launched the Unicorn lipstick line in 2009. She said that the unicorn was a person who was different, aware of it and proud. In 2012, the Veleveteen lipstick line launched. This line introduced beautiful lip colors that went from to a liquid to matte look.
Doe Deere is more than another beautiful face, paraded across the social media facet. She is a business women who believes in helping others find their voice and follow their dreams. Deere is an avid supporter of woman-owned business and Entrepreneurship. She is a motivational force for everyone and has received the Top Inspiring female Entrepreneur by Self-Made Magazine.
She inspires her workers by using positive reinforcement instead of the typical “iron fist” method of most companies. She sets out to lift her employees up and motivate them in a positive way. After all, isn’t that the key to a successful business.
The person in the pictures is just as beautiful on the inside as she is on the out. Her courage to stand out from the crowd is a motivation to others who are different, yet afraid to let it show. She makes a statement that beauty isn’t just about being natural, but about being you. So, the next time you’re afraid to stand out, take her inspiration and be the “unicorn” you were meant to be.
Follow Doe Deere on LinkedIn